Mastercard: Recently Master card has redesigned its old iconic logo to a new latest logos. This has been created a corporate history, in fact, the old payments processing giant has done a great deed in modernising the traditional icon to a modernised icon. The Master card has rolled out the MasterPass digital wallet with the next generation trending features. The service works with merchants and banks to deliver an omnichannel digital payment service. The logo will have the same interlocking circles but in a modernised way.
Mastercard Updates its Brand identity and Iconic Logo for Digital payment service
Raja Rajamannar, chief marketing and communications officer, Master card said Mastercard is one of those unique brands that is instantly recognisable around the world. To thrive in this new digital world where business moves faster than ever, we want to modernise and elevate the brand in a design that is simple and elegant, yet unquestionably Master card. We’ve been on a fantastic trajectory, with digital technology being an increasingly important part of our business. Now it’s time for our brand to embody the company we’ve become.
Mastercard latest logo will not sport with the big size interlocking circles whereas with small size circles into a modern, cohesive brand identity which even looks great on the small mobile screens. The other difference in the new logo is that the card is not ‘Mastercard’ it will be “MasterCard”.
Mastercard totally, definitely, certainly wins on the logo redesign front against its biggest rival which is pretty awesome with its modern Design. The circles also work well as user interface elements. The lowercase Master card is very simple to read and to capture one’s eye than the older one. However, the company has planned to roll out the Masterpass wallet service re-announcement along with the new design of the logo.
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