The new game Pokémon Go, developed by Niantic for iOS and Android devices, has sparked a frenzy among users and has become the most popular game in the U.S. We look at how and why it has become such a rage within a week of its release.
Japanese game developer Satoshi Tajiri created Pokémon in 1996 on Game Boy and, 20 years later, with more than 279 million units in sale the franchise is once again looking to forge another cultural revolution with the launch of the latest edition of the game. Read More
What is Pokémon Go?
Pokémon Go is an augmented reality game combining real-world and virtual elements. It makes use of a mobile phone's global positioning system (GPS) and clock to decide which Pokémon appears on screen — for instance, in a park, users will see grass and an insect-type Pokémon and at night, they will be greeted with nocturnal ghosts and fairy types. The game, as its slogan "Gotta catch 'em all" suggests, requires gamers to catch all the Pokémon they spot on the screen. Officially launched by Niantic and Nintendo on July 5, 2016, the game encompasses Tajiri's original idea of encouraging kids to realize the world around them.
Japanese game developer Satoshi Tajiri created Pokémon in 1996 on Game Boy and, 20 years later, with more than 279 million units in sale the franchise is once again looking to forge another cultural revolution with the launch of the latest edition of the game. Read More
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