In just about two years in India, Xiaomi has gone from a complete unknown to one of the top selling smartphone brands, as far as online sales go. With barely any advertising, Xiaomi has managed to become a household name here, mostly through word of mouth, and clever use of social media. Its most recent launches are the Xiaomi Redmi 3s and 3s Prime, with which the company wants to raise the bar for a sub-Rs. 10,000 smartphone.
But apart from phones, Xiaomi also has a wide portfolio of products, which have been trickling into our market like power banks, fitness bands, headphones, Bluetooth speaker and by the end of this year, we should expect a lot more. In Mumbai, Gadgets 360 had a chance to catch up with Manu Kumar Jain, Country Manager and India Head for Xiaomi, as well as Jai Mani, Product Manager for Mi India, to talk about the company's current success in the smartphone segment, along with future plans for products and services in the country.
The Redmi 3s Prime (Review) went on sale on August 9 in an open sale that required no pre-registration for purchase, a big change for Xiaomi. The phone was out of stock in a matter of minutes, the company claimed. "We had more than 90,000 units, which I feel is the highest ever [for Xiaomi]," says Jain. "I don't know the exact stats but I doubt any other brand would have brought in more quantity for a first online sale."
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